Sony YAY! gears up to celebrate its first ever Diwali, adding extra dozes of fun and happiness to the lives of its audiences. As part of the celebration, the channel has announced a unique campaign titled ‘Jholmaal Bhari Diwali’ which promises to bring unlimited laughter and happiness to its viewers across the country. As a part of the campaign, the channel has kicked off a unique canter activity, Jholmaal Bhari Sawari that will reach out to over thousands of children, giving them a special reason to rejoice.
A one stop destination for all things fun, this Sawari will excite kids with innumerable Sony YAY! themed games, fun quizzes, contests and prizes. Bringing nuances of all their favorite characters – Popat’s drama, Guru’s music, Bhole’s innocence, and Honey-Bunny’s mischief amongst others. This fun ride will kick off in Chennai and then make its way to Vellore, Krishnagiri, Salem, Coimbatore, Daindigul, Tiruchirappalli, Nagapattinam, Puddukotai, Sivaganga, Madhurai, Virudunagar and Tirunelveli to celebrate with children across the state.
And that’s not where the excitement ends! As a part of Jholmaal Bhari Diwali, the channel will continue to spread happiness through the month of October with a special lineup that includes its first ever film on television – ‘Sab Jholmaal Hai – Bank Robbery’, an extension to its popular series Sab Jholmaal Hai; a unique segment titled “Tiger Ki Jholmaal Paatshalla” that will see Tiger Shroff don the hat of professor for the very first time and brand new episodes of the channel’s flagship shows – Sab Jholmaal Hai and Guru aur Bhole.
Get ready to celebrate and cheer….Jholmaal Bhari Sawaari is here!