Chennai, 11th July 2019: FMCG giant CavinKare, today announced celebrated Bollywood star, Sonakshi Sinha as the brand ambassador for its largest shampoo Brand, CHIK. Renowned for its sachet revolution in the Indian FMCG industry, CHIK shampoo will be endorsed by Sonakshi as its brand ambassador with an aim to further bolster its leadership in Indian shampoo segment. The campaign featuring her will be going on air from next week, the company said in a statement. The actor is set to endorse the entire range of shampoos under the brand CHIK.
Commenting on this, Mr. Venkatesh Vijayaraghavan, Group Director & CEO – Personal Care & Alliances said, “CHIK has been growing healthily over the years and bringing in Sonakshi on the brand is a step towards accelerating this growth further. Sonakshi’s huge fan following and strong connect with her fans will help CHIK build a stronger connect with the existing CHIK consumers and will also be pivotal in bringing in new consumers for the brand. The brand, CHIK, represents today’s new-age women, who are aware and confident of their choices especially when it comes to personal care products. Sonakshi is the ideal embodiment of this personality.”
Commenting on this, Actor Sonakshi Sinha said, “I am really proud and happy to announce my association with CHIK as its brand ambassador. Having set many milestones in the personal care industry, CHIK surely enjoys a large, loyal consumer base across the country making it an exciting brand to endorse. CHIK has always been known for its innovative approach which is also evident from its Egg-shaped shampoo bottles that they have launched. I am looking forward to a long-standing, fruitful association with CHIK.”
About CHIK: CHIK Shampoo is an iconic brand that marked the beginning of the CavinKare journey. This journey has brought about the Sachet Revolution in the FMCG industry and made CHIK, CavinKare’s flagship brand, one of the most successful brands in the country. CHIK Shampoo today is a popular case study in management schools across the world. Innovative sachet packaging, strategic pricing, unmatched distribution and the ability to adapt to the fast-changing consumer need scape has helped CHIK Shampoo get where it’s at today.
About CavinKare: CavinKare Pvt. Ltd. is a diversified FMCG major with brands in personal care, foods, dairy and beverage. The brand portfolio consists of Shampoos (CHIK, Meera, and Nyle), Hair Wash Powders (Meera & Karthika), Coconut Oil (Meera), Fairness creams (Fairever), Deodorant and Talc (Spinz), Pickles & Snacks (Ruchi, Chinni’s & Garden), Hair Colours (Indica & Raaga Professional), Beverages (Maa), Dairy (Cavin’s), and Beauty Salons (Green Trends & Limelite). Most of the brands are clear winners in their respective product categories. A dedicated R&D centre equipped with latest equipment and technologies constantly supports the divisions in their endeavor. Today, with a turnover of over Rs. 1600 crore, CavinKare has achieved significant milestones and a competitive edge with sound understanding of mass marketing dynamics and has established a firm foothold in the national market. CavinKare’s success is based on it being firmly grounded to its corporate mission- ‘we shall achieve growth by continuously offering unique products and services that would give customers utmost satisfaction and thereby be a role model’