Chennai, 16th October 2020: Furthering its pursuit to spread positive vibes and meaningful entertainment during the festive season, COLORS Tamil takes another step to ensure that its viewers stay culturally connected by launching an all new mini-series, Nalam Tharum Navarathri. This special series will have Orator-Author, Ms. Sumathi Sri sharing significant information about traditions and practices followed throughout the nine-days of the revered Navarathri festival in Tamil Nadu. Set to go on air starting from 17th October to 26th October 2020, at 7:30 a.m., each episode will take the audience on a divine journey by unearthing fascinating stories about the nine forms of Goddess Devi.
A culmination of music, lights and colors, Navarathri is one of South India’s significant festivals with Golu- an artistic display of dolls, forming an integral part of the occasion. The newly launched mini-series by COLORS Tamil will capture the true essence of this celebration across 10 episodes. Covering the entire spectrum of celebration, each episode will have Sumathi Sri sharing insights on the various nuances of the traditions associated with the festival in a captivating narration. Starting with an introduction, the episodes will focus on elaborating the traditions behind each day’s color, flowers, prayers, offerings and musical ragas dedicated to each form of Goddess Devi.
Commenting on this special series, Mr. Anup Chandrasekharan, Business Head – COLORS Tamil, said “At COLORS Tamil, we believe in focussing on storytelling that recognises the rich culture of Tamil Nadu with innovative and meaningful content. As a symbolic representation of faith and hope, Navarathri is an embodiment of good’s triumph over evil. With the newly launched mini-series, we are happy to package and present differentiated content to our viewers across the globe. It is our humble effort in providing our viewers a much-needed experience of devotional vibrancy in a time of a global pandemic. It is also an effort towards rekindling the faith by highlighting rich, traditional practices of this festive season. We are hopeful that this enlightening experience will further add a spark of positivity for our viewers.”
Over the first nine days, the series will take viewers through a beautiful spiritual experience which touches upon the significance and the customs of worshipping the nine forms of the Goddess and the various rituals that are followed on each day of Navarathri. The last episode features the 800-year old Kamakshi temple located in Kanchipuram and offer viewers a peak into the grand Navarathri festivities hosted at the temple. Along with this, the episodes will also feature other prominent Goddess Devi temples located across Tamil Nadu and their unique traditional practices during Navarathri festivities.
Tune into COLORS Tamil every day starting Saturday, 17th October 2020 to Monday, 26th October 2020 at 7:30 AM to watch Nalam Tharum Navarathri for a blissful experience.
COLORS Tamil is available on all leading cable networks and on all DTH platforms – Sun Direct (CH NO 128), Tata Sky (CHN NO 1515), Airtel (CHN NO 763), Dish TV (CHN NO 1808) and Videocon D2H (CHN NO 553).
About COLORS Tamil: Launched in February 2018, COLORS Tamil is the youngest general entertainment channel from the stable of Viacom18 that thrives to entertain the Tamil speaking viewers around the globe through distinctive and powerful stories that inspire and celebrate women and their families. Positioned as IdhuNammaOruColoru (the colors of our motherland), COLORS Tamil focuses on storytelling that matches the rich heritage of the Tamil Nadu culture with qualitative and innovative programming. Some of our flagship shows are Velunachi, Arya’s EngaVeetuMaapilai, Dance Vs Dance, COLORS Comedy Nights, Singing Stars, Oviya, VandhalSridevi, Perazhagi, Thirumanam, Thari and Malar amongst others.