Mumbai,November 2018: Leading OTT video service Viu is set to entertain its Tamil audience with the launch of another celebrity chat show, this one titled “Viu Hello Sago” with talented actress Shruti Haasan. In collaboration with Motion Content Group, the show will regale viewers with stories and trivia about Kollywood’s biggest stars and their “Sago,” meaning “friends” in slang.
Fans can anticipate A-listers speaking with the ever-exuberant Shruti Haasan in this interactive Tamil chat show. Guests will also partake in revealing all of their Sago’s secrets out in the open.
Speaking about her debut as a chat-show host, Shruti Haasan said, “Working in the entertainment industry often does not allow public figures to be themselves. With the launch of ‘Viu Hello Sago’, I am positive that viewers will witness a never-seen-before side of celebrities and their beautiful journeys through honest candid conversations. I am delighted to be a part of this show on Viu.”
Commenting on the launch, Vishal Kumar Maheshwari, Country Head, Viu India said, “Our philosophy is to continue to invest in local markets with stories and formats that resonate with our audiences. Our chat show format of ‘No. 1 Yaari’ with renowned celebrities across the Telugu, Kannada and Marathi regions has been very successful and with Tamil Nadu being one of our newest markets, we are excited to bring this latest show here. Shruti Hassan is a perfect fit as she engages the various celebrity guests in conversation and gives our audiences a peek into a never before seen side of their lives.”
Ashwin Padmanabhan, Head – Motion Content Group, India , India said, “At Motion Content Group, our objective is to help create and support editorially and commercially vibrant premium content for the benefit of our content partners and advertisers. We will achieve this by continuing to invest in the content industry and leading the development of new models, commercial content structures and partnerships with media networks, platforms, talent, producers, and distributors.”
With 13 episodes, this Viu Original will simulcast on Viu App and Sun TV from the 28th October 2018, every Sunday at 8.30 PM.
Viu is a leading OTT Video service by PCCW and Vuclip available in 16 markets including Hong Kong, Singapore, Malaysia, India, Indonesia, the Philippines, Thailand, Myanmar and Middle East countries of UAE, Saudi Arabia, Egypt, Bahrain, Iraq, Jordan, Kuwait, Oman, Qatar. Viu’s unique value proposition of fresh and localized regional and local premium TV shows, movies and originals entertains millions of consumers every day. Viu Originals bring to light compelling stories with world class production quality, also providing the opportunity for local talent to showcase their skills on a world stage. The service can be accessed via the Viu app available for free on the App Store and Google Play, on connected devices such as smartphones and tablets, as well as on the web at www.viu.com.
Vuclip is a leading global technology-driven media company delivering on demand entertainment to emerging markets including India, Southeast Asia, Africa and the Middle East. As a PCCW Media Company, Vuclip properties include Viu, Vuclip Videos, Viu Life and Vuclip Games. Vuclip’s market success in on demand entertainment is built on its leadership at the intersection of technology, consumer insights and media. Run by a world class team, Vuclip, Inc. and affiliate companies are headquartered in Silicon Valley in the US and have a presence in Singapore, Kuala Lumpur, Mumbai, Delhi, Pune, Dubai and Jakarta.
As Motion Content Group, India:
Motion Content Group is a Global Content Investment and Creation arm of WPP. The Group is invested in IPs and Content Partnerships across regional and national geographies on prominent media platforms.