Chennai, 2018: Adding to its bouquet of over 1,00,000 hours of content across languages, ZEE5, India’s largest and most comprehensive digital entertainment platform for language content, announced the launch of America Mappillai, the first Tamil web series from their Originals collection.
America Mappillai is the story of a typical Tamilian household faced with an unusual situation. When Ganesh, played by Arjun Chidambaram, comes home from America on a holiday, his new ideas and concepts leave his family puzzled and at odds, reassuring his father’s belief that marriage to a suitable girl is the best solution to this weird behavior. The series revolves around Arjun’s attempts to resist marriage and his quirky tactic to avoid ‘falling into the trap’ by claiming to be gay. Even as the family reels at this revelation, the plot throws in yet another twist.
This eight-part web series from the ZEE5 Originals bouquet is one that promises much laughter (the rolling on the floor kind) amidst various situations of confusion and chaos. Another quirky aspect of this show is that every episode is named after a color and does justice to the emotions attached to that color. The show has been produced by Trendloud, a South Indian digital content production company that focuses on off-beat stories that up the ante. Written by Raja Ramamurthy and directed by Praveen Padmanabhan, America Mappillai busts stereotypes that we see in mainstream cinema. The show also boasts of an ensemble cast including Raja Krishnamoorthy (Kitty), Leela Samson of “OK Kanmani” fame and Gokul Anand of Chennai2Singapore fame. At approximately 10 minutes per episode, the series is an easy binge watch. America Mapillai is available exclusively on ZEE5.
Archana Anand, Head of Digital – ZEE5 India Business said, “America Mappillai is our maiden foray into the Tamil landscape and we have aimed to break the stereotypes with this show. We are confident that it will be a huge success. We believe that the edgy story that America Mappillai tells through the lens of a typical Tamilian household will resonate with a wide audience. We’re extremely excited to have this show on our platform as a ZEE5 Original.”
Speaking about the series, Chidambaram Natesan, Trendloud, said, “The Tamil youth is now open to bold new formats of story-telling. This is a situation that almost every middle-class household in the state has witnessed, and presenting it in this hilarious fashion gives it a perspective. We are confident that the series will strike a chord in the minds of our audience.”
ZEE5 has a rich bouquet of exciting original content lined up across 6 different languages and featuring some of the biggest and most exciting faces from the world of Indian entertainment. With a slate of 20 Originals to be launched by end April 2018, the platform will have 90+ shows by the end of March 2019.
Availability: The ZEE5 App can be downloaded from Google Play Store http://bit.ly/zee5andand iOS App Store http://bit.ly/zee5ios. Also available at www.zee5.com, as a Progressive Web App (PWA), and on Apple TV and Amazon Fire TV Stick.ZEE5 also supports Chromecast.
Pricing: Freemium pricing model with both free and paid premium content (including Originals) to cater to a mix of audiences. Viewers who subscribe to the ZEE5 subscription pack will get access to the entire library of content at a special launch offer price of INR 99 per month instead of the actual monthly pack price of INR 150.
ZEE5 is the brand new digital entertainment destination launched by Zee Entertainment Enterprises Limited (ZEEL), a global Media and Entertainment powerhouse. With content across 12 languages like English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati & Punjabi, ZEE5 is home to 1 lakh hours of On Demand Content and 90+ live TV channels. The platform brings together the best of Originals, Indian and International Movies and TV Shows, Music, Kids content, Cineplays, Live TV and Health and Lifestyle content all in one single destination. ZEE5 offers ground breaking features like 11 navigational languages, content download option, seamless video playback and Voice Search.