Raised on Korean content and driven by digital-first lifestyles, India’s Gen Z approaches snacking with a distinctly modern mindset. They seek flavours and formats that feel international, look good on camera, and fit effortlessly into everyday moments. Against this backdrop, five snack habits stand out—and they explain why treats like Lotte PEPERO resonate so strongly with this generation. Snacking has become as much about convenience and portability as it is about taste, allowing young consumers to enjoy a quick moment of satisfaction.
- Snacking That Keeps Pace With a Multitasking Life
Today’s youth rarely focus on one thing at a time. With online classes, early careers, side projects and constant digital engagement, their days are broken into short, overlapping moments. Snacking, too, needs to keep pace. Instead of spending more time eating snacks, younger audiences often prefer one that can be enjoyed alongside other activities—during study sessions, between meetings or while switching tasks. PEPERO’s slim stick format works well in such moments, allowing for easy snacking without interrupting the flow of the day.
- A Strong Pull Towards Korean Snack Experiences
Exposure to Korean culture—through music, entertainment, fashion and food trends on social media—has broadened preferences among young consumers. There is a visible shift away from sticking only to familiar formats, towards exploring snacks with international appeal. Lotte PEPERO’s unique USP, aligns well with this outlook. It feels current, relevant and easily adaptable to Indian consumption habits. For many, choosing such snacks is also a subtle way of expressing curiosity and individuality.
- Social Snacking as a Shared Experience
Snacking today often plays out in social settings—hostel rooms, college corridors, casual get-togethers or group study sessions. In these moments, snacks become part of conversation. Lotte PEPERO’s stick format lends itself easily to sharing and group consumption. In a generation that values connection and informal socialising, light and shareable snacks play a quiet but meaningful role in bringing people together.
- Snacks That Fit Into a Digital-First Lifestyle
For younger audiences, food and digital life are closely linked. Snacks frequently appear in reels, casual photos, late-night scrolling sessions or watch parties with friends. Visual simplicity and ease of consumption matter more than ever. Snacks that look clean, recognisable and unobtrusive tend to blend seamlessly into these digital moments. PEPERO’s non fussy, easy to carry and shareable format allows it to sit naturally in everyday content, becoming part of the background of daily digital life rather than the centre of attention.
- Simple Choices Without Overthinking
PEPERO is unique in terms of appearance, taste and most importantly is shareable that can easily fit into daily routines, whether during a hangout or a short pause in between tasks.
The snacking habits of young Indians are influencing how brands think about everyday consumption. Speed, flexibility, global exposure and social connection now shape what people reach for between meals. Lotte PEPERO’s relevance fits naturally into how this generation live, move and connect. In a fast-changing landscape, it is often the snacks that quietly blend into everyday moments that leave the strongest impression, becoming a small but consistent part of daily life.
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