Chennai, 4th June’19: PVR Cinemas, the largest and most premium film exhibition company in India, announced the launch of its 10-screen multiplex in Uthandi mall today. As an extension of its customer-centric approach, PVR introduced their specially crafted auditorium for tiny tots, PVR Playhouse in the new multiplex. Equipped with best in segment technological solutions and modern facilities, the new property aims to indulge its patrons with an unmatched luxurious experience. With this launch, PVR augments its presence in Tamil Nadu and Southern India with 83 screens in 13 properties and 268 screens in 43 properties respectively.
Positioned on the scenic East Coast road, the property is spread across an area of 51, 682 sq. ft. and can seat 1400 audiences. Further, with the integration of BARCO 2K projection system, Dolby 7.1 surround sound and next-generation 3D technology, the multiplex offers a captivating and immersive experience to its viewers supported by excellent visuals and powerful sound.
Speaking about the launch, Mr. Sanjeev Kumar, Joint Managing Director, PVR Ltd. said, “The new property falls in line with our business objective to take PVR’s unique offerings across markets. Chennai is an important region for us and we look forward to continuing to demonstrate our commitment to the southern market by setting new standards for cinematic experience.”
Further, Mr. Gautam Dutta, CEO, PVR Cinemas added, “We are happy to introduce the new 10 –screen multiplex in Chennai’s picturesque outskirts. The new property hosts our unique offering for kids, PVR Playhouse with an array of premium facilities to offer enhanced cinematic experience. With contemporary designs and stunning aesthetics, this property stands tall in the region and we are excited to see the patrons experience it.”
About PVR Limited
PVR is the largest and the most premium film exhibition company in India. Since its inception in 1997, the brand has redefined the way entertainment is perceived in the country. PVR currently operates a cinema circuit comprising of 781 screens at 166 properties in 67 cities (21 states & UTs), serving 100 million patrons annually. While the total screen tally of the company stands at 781; PVR offers an array of formats with premium screen category, which stands at 4 screens of Director’s Cut, 33 screens of Gold, 08 of IMAX, 15 of 4DX, 07 of P[XL], 09 of Playhouse and 01 of PVR Onyx across the country.
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